How to prep yourself before joining IIM/B-School?
It’s that time of the year when IIMs roll out admission offers to the brilliant minds of the country. Here is a list of things you can do before joining IIM
Marketing Mith
The Ultimate Marketing Blog
Marketing Mith
The Ultimate Marketing Blog
How to get the best out of your Summer Internship
Summer internships have a crucial place in the career of a B-School Graduate especially those from IIMs. A few pointers on how to ace your summer internship
A Sneak Peek into the world of Meme Marketing
Brands are quickly realizing the importance of Meme Marketing and incorporating it into their digital strategy. Will this trend continue or is it just a fad?
Green Marketing in India: Emerging Trends
Green marketing in India is in nascent stages, but the emerging trends in sustainability are indicative of the bigger potential that it beholds.
Ad Controversy: Blatant disregard for the External Marketing Environment?
Recent backlashes against some controversial ads have raised questions over the indifference of marketers towards the external marketing environment
Should Mainstream Brands worry about Amazon’s Private labels
The proliferation of Amazon's private label brands can seriously affect the sales of mainstream brands. Should they worry yet?