
Brands are quickly realizing the importance of Meme Marketing and incorporating it into their digital strategy. Will this trend continue or is it just a fad?

Green marketing in India is in nascent stages, but the emerging trends in sustainability are indicative of the bigger potential that it beholds.

Recent backlashes against some controversial ads have raised questions over the indifference of marketers towards the external marketing environment

The proliferation of Amazon's private label brands can seriously affect the sales of mainstream brands. Should they worry yet?